Clear definition of “Growth Hacking” and How you could use Growth techniques for customer acquisition
Learn how companies have applied Growth Hacking for Customer Acquisition.
Understand various stages of Customer Life Cycle and be able to identify what stage customer is at.
Learn how to apply A2R2 (Attract, Activate, Retain, Reap) Growth Hacking Framework for Customer Acquisition.
Get to know tools for Growth Hacking at different stages in customer lifecycle
Create a growth hack strategy in order to optimize an existing product / company’s conversion funnel.
Get suggestions for your Growth Challenges and run experiments with Growth Hacker
Module 1- Growth Hacking Basics and Attraction Hacks
Growth Hacking Basics
Definition of “Growth Hacking”, Role of a Growth Hacker
Growth Hacking History and Hall of Fame- some stellar growth hacks
Growth Hacking Funnel: Introduction to A2R2 Growth Framework
Channel: Real World, Digital, Paid, Earned
Multi Channel Targeting
Case Study- Attraction Hack
Tools for attraction Hacks
Deep Dive: Scraping the web/ building email list
Module 2- Activation Hacks
Conversion rate Optimization- UX/ UI
Case Study- Activation Hack
Tools for Activation Hacks
Deep DiveUI/ UX for Conversion
Create Plan to Attract and Activate Visitors/ Customers