DNA | Practical Google Analytics Certification Program With Certificate | DnA
This Google Analytics certification comes from Google. Get job ready in just 4 weeks through this certificate. Join our 100% practical courses. Go Digital with DnA.
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Google Analytics

Duration – 1 month | Classroom & online


Introducing Google Analytics

  • Why digital analytics?
  • How Google Analytics works
  • Google Analytics setup
  • How to set up views with filters


The Google Analytics layout

  • Navigating Google Analytics
  • Understanding overview reports
  • Understanding full reports
  • How to share reports
  • How to set up dashboards and shortcuts


Basic Reporting

  • Audience reports
  • Acquisition reports
  • Behaviour reports


Basic Campaign and Conversion Tracking

  • Measuring Custom Campaigns
  • Tracking campaigns with the URL Builder
  • Using Goals to measure business objectives
  • Measuring AdWords campaigns
  • Course review and next steps


  1. Data Collection and Processing
  • Google Analytics data collection
  • Categorizing into users and sessions
  • Applying configuration settings
  • Storing data and generating reports
  • Creating a measurement plan


Setting Up Data Collection and Configuration

  • Organize your Analytics account
  • Set up advanced filters on views
  • Create your own Custom Dimensions
  • Create your own Custom Metrics
  • Understand user behaviour with Event Tracking
  • More useful configurations


Advanced Analysis Tools and Techniques

  • Segment data for insight
  • Analyse data by channel
  • Analyse data by audience
  • Analyse data with Custom Reports


Advanced Marketing Tools

  • Introduction to remarketing
  • Better targeting with Dynamic Remarketing
  • Course Summary

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