Google Analytics

Duration – 1 month | Classroom & online

Introducing Google Analytics

• Why digital analytics?
• How Google Analytics works
• Google Analytics setup
• How to set up views with filters

The Google Analytics layout

• Navigating Google Analytics
• Understanding overview reports
• Understanding full reports
• How to share reports
• How to set up dashboards and shortcuts

Basic Reporting

• Audience reports
• Acquisition reports
• Behaviour reports

Basic Campaign and Conversion Tracking

• Measuring Custom Campaigns
• Tracking campaigns with the URL Builder
• Using Goals to measure business objectives
• Measuring AdWords campaigns
• Course review and next steps

1. Data Collection and Processing

• Google Analytics data collection
• Categorizing into users and sessions
• Applying configuration settings
• Storing data and generating reports
• Creating a measurement plan

Setting Up Data Collection and Configuration

• Organize your Analytics account
• Set up advanced filters on views
• Create your own Custom Dimensions
• Create your own Custom Metrics
• Understand user behaviour with Event Tracking
• More useful configurations

Advanced Analysis Tools and Techniques

• Segment data for insight
• Analyse data by channel
• Analyse data by audience
• Analyse data with Custom Reports

Advanced Marketing Tools

• Introduction to remarketing
• Better targeting with Dynamic Remarketing
• Course Summary