Duration – 1 month | Classroom & online
Introducing Google Analytics
- Why digital analytics?
- How Google Analytics works
- Google Analytics setup
- How to set up views with filters
The Google Analytics layout
- Navigating Google Analytics
- Understanding overview reports
- Understanding full reports
- How to share reports
- How to set up dashboards and shortcuts
Basic Reporting
- Audience reports
- Acquisition reports
- Behaviour reports
Basic Campaign and Conversion Tracking
- Measuring Custom Campaigns
- Tracking campaigns with the URL Builder
- Using Goals to measure business objectives
- Measuring AdWords campaigns
- Course review and next steps
- Data Collection and Processing
- Google Analytics data collection
- Categorizing into users and sessions
- Applying configuration settings
- Storing data and generating reports
- Creating a measurement plan
Setting Up Data Collection and Configuration
- Organize your Analytics account
- Set up advanced filters on views
- Create your own Custom Dimensions
- Create your own Custom Metrics
- Understand user behaviour with Event Tracking
- More useful configurations
Advanced Analysis Tools and Techniques
- Segment data for insight
- Analyse data by channel
- Analyse data by audience
- Analyse data with Custom Reports
Advanced Marketing Tools
- Introduction to remarketing
- Better targeting with Dynamic Remarketing
- Course Summary