DNA | Conversion Optimization Certification | CRO Certification Program | DnA
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Conversion Rate Optimization

Module 1- Foundation- Conversation Rate Optimization

  1. CRO Foundations
  2. Conversion Copywriting
  3. Design & UX
  4. Persuasion & Online Psychology
  5. Best Practices of High-Converting Websites
  6. Principles of Persuasive Design
  7. Intro to Digital Analytics
  8. Data-Driven Attribution

Module 2- Conversion Research

  1. Using ResearchXL Framework to Identify Issues
  2. Heuristic Analysis
  3. Digital Analytics
  4. User Testing
  5. Survey Design
  6. Qualitative Research
  7. Data-Driven User Personas
  8. Mouse Tracking
  9. Conducting Google Analytics Audit
  10. Using Analytics to Find Conversion Opportunities
  11. Google Tag Manager

Module 3: Testing Strategies

  1. A/B Testing Statistics
  2. A/B Testing Mastery
  3. Common Testing Mistakes & How to Avoid Them
  4. How to Run Tests: From Hypotheses to Stopping Rules
  5. Prioritizing Tests: How to Decide What to Test Next
  6. Validity Threats: What can Skew Your Test Results
  7. Testing QA

Module 4: Optimization Strategies

  1. Managing a Redesign
  2. Optimizing for B2B
  3. Customer Value Optimization
  4. Landing Page Optimization
  5. Creating a Segmentation Strategy

Module 5: Conversion Management

  1. How to Design, Roll Out, & Scale an Optimization Program
  2. Evangelizing for Optimization in Enterprise
  3. Building Your Optimization Technology Stack
  4. Managing and Scaling Your Optimization Program
  5. Selling CRO as an Agency

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