DNA | All about SEO
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All about SEO

All about SEO

What is SEO?


SEO (Search Engine Optimization) is a technique to increase the traffic on your website. To achieve this we need to use relevant contents, links, images, videos to get an organic result on SERP. SEO is an act of getting crawled the contents, indexed and rank well in Google or other search engines. If you publish incredible content and blogs on your website, people are going to relate to it. Which can significantly improve your rankings. It is a quite time consuming and effort to get results.

There is two type of SEO

  1. On- page SEO- It includes providing quality content, meta title, accurate keyword selection and putting on the web page head tag, meta description etc.

Meta Title and Meta description-

Meta Title and Meta description are important to increase the ranking. Because both contain primary keywords to help understand Google and other search engines the actual meaning of your page. Always try to use a variation of keywords even try to use synonyms and change the sequence of words in the keyword phrase. Moreover, meta titles and meta descriptions are important is because it evolves your webpage rank from your competitors.

Heading Tag-

Google appreciates those web pages that are organized inbuild. Heading helps to structure the contents on web pages. It would include H1 and H2 heading tags and would identify more prominent ideas. And main details are covered in H1 and H2, the content areas use less acclaimed such as H3 and H4. The accurate utilize of header tags is very important for ranking.


The content of the web page and blog are important for prospective ranking that page. Google spider is tracking visitor usage and time on page and bounce rate. Only optimizing title, descriptions and heading are not sufficient to get traffic and significant ranking on Google and another search engine, even on page contents as valuable as to the user.


  1. Off-Page SEO – It includes link building, directory submission, link exchange, social media etc.

Social Media- Social media helps us to build brand/service recognition and the perspective for a website visitor. As it is associated with off page SEO, Google priority is to present quality content, post and advertising to users. Social media marketing is an eminent procedure for sharing the contents and posts.

Backlinks– Backlinks are those links which one website gets from another website. Backlinks create an immense impact on the website ranking in SERP. More important to boost rankings, is based on the quality of backlinks.


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