SEO is a process of making continuous technical and non-technical improvements on your website so that it shows at a top position in Google search, without making a payment. It is also called a non-paid search or organic search.
JOBS IN SEO
More than in India, there is a great requirement arising abroad for SEO jobs. Due to cost constraints, quite a few companies cannot afford to set up paid advertising but they still want to be number 1 in Google. SEO is a technique to achieve this goal and job opportunities are amazing.
WHY DO YOU NEED A CERTIFICATION IN DIGITAL MARKETING?
Since SEO is a skill-based role, every recruiter looks for a certification followed by some practical interview rounds.
DURATION OF THE COURSE AND FEE STRUCTURE
In this course, you learn through a 100% practical approach. This means that you make changes on a real website (not demo environments) and you can see those results live.
The duration of this course is up-to 1.5 months.
Our fee structure is least in the market and customized based on your learning needs and you can pay in instalments. Please give us a call back to know more.
Below are the key topics covered in the course syllabus:
Introduction to search engines and website navigation
The evolution of search and search engines
How search works
Who needs SEO?
Different forms of digital marketing compared to SEO
Navigating to a new website to understand site structure
Keyword research and discovery
Intro to the need for keyword research
The art of keyword research
Hands-on experience with the keyword research
Using various global licenced tools to perform keyword research
On page elements
Metadata (Title, H1 tags and descriptions)
Content writing (anchor texts and internal linking)
URL – understanding and technical
Hands-on experience to create on page elements using global tools
Intro to the backlinks
Backlink acquisition process
Backlink review and control
Hands-on experience with doing backlink review and link acquisition
Introduction to webmasters tool
Key metrics – clicks, impressions, CTR and average position
Introduction to – crawl stats, crawl errors, etc.
How to communicate with Google
Fetch as Google
Technical SEO & SEO reporting
Intro to duplicate content management
Intro to schema
Intro to nofollow, no index
SEO Analysis and Reporting
Using webmasters to report
Using analytics to report
Using global tools to report
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