DNA | Advanced SEO Certification | On - Off Page, Technical & Authority SEO | DnA
This practical SEO certification is designed to cover on the page, off the page and technical SEO along with performance reporting. Join our 100% practical courses. Go Digital with DnA.
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Advanced SEO

WHAT IS SEO OR SEARCH ENGINE OPTIMIZATION?

SEO is a process of making continuous technical and non-technical improvements on your website so that it shows at a top position in Google search, without making a payment. It is also called a non-paid search or organic search.

JOBS IN SEO

More than in India, there is a great requirement arising abroad for SEO jobs. Due to cost constraints, quite a few companies cannot afford to set up paid advertising but they still want to be number 1 in Google. SEO is a technique to achieve this goal and job opportunities are amazing.

WHY DO YOU NEED A CERTIFICATION IN DIGITAL MARKETING?

Since SEO is a skill-based role, every recruiter looks for a certification followed by some practical interview rounds.

DURATION OF THE COURSE AND FEE STRUCTURE

In this course, you learn through a 100% practical approach. This means that you make changes on a real website (not demo environments) and you can see those results live.

The duration of this course is up-to 1.5 months.

Our fee structure is least in the market and customized based on your learning needs and you can pay in instalments. Please give us a call back to know more.

COURSE SYLLABUS:

Introduction: Technical SEO Is a Necessity, Not an Option
Chapter 1: SEO-Friendly Hosting: 5 Things to Look for in a Hosting Company
Chapter 2: The Ultimate Guide for an SEO-Friendly URL Structure
Chapter 3: How to Use XML Sitemaps to Boost SEO
Chapter 4: Best Practices for Setting Up Meta Robots Tags & Robots.txt
Chapter 5: Your Indexed Pages Are Going Down – 5 Possible Reasons Why
Chapter 6: An SEO Guide to HTTP Status Codes
Chapter 7: 404 vs. Soft 404 Errors: What’s the Difference & How to Fix Both
Chapter 8: 8 Tips to Optimize Crawl Budget for SEO
Chapter 9: How to Improve Your Website Navigation: 7 Essential Best Practices
Chapter 10: HTTP or HTTPS? Why You Need a Secure Site
Chapter 11: How to Improve Page Speed for More Traffic & Conversions
Chapter 12: How to Make Your Site Mobile-First
Chapter 13: The Complete Guide to Mastering Duplicate Content Issues
Chapter 14: A Technical SEO Guide to Redirects
Chapter 15: SEO-Friendly Pagination: A Complete Best Practices Guide
Chapter 16: What Is Schema Markup & Why It’s Important for SEO
Chapter 17: Faceted Navigation: Best Practices for SEO
Chapter 18: Understanding JavaScript Fundamentals: Your Cheat Sheet
Chapter 19: An SEO Guide to URL Parameter Handling
Chapter 20: How to Perform an In-Depth Technical SEO Audit
Chapter 21: On page SEO factors
Chapter 22: Off page SEO factors
Chapter 23: Summary session & recap of everything

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